Choose a cover photo that is visually dynamic, capture’s people’s attention, and lures them in to take a closer look at your Page content. The cover photo appears at the top of the home page of your LinkedIn Company Page. Capture attention with a fantastic cover image. With that in mind, make sure the first product on your Products and Services page is the one that you want to promote on your home page. The first product or service listed on your Products and Services page is also displayed as featured content in sidebar of your home page. Make sure your most important product is listed first. This is the “sales” section of your LinkedIn Company Page, so go ahead and try to sell the benefits of your products and services. Your LinkedIn Company Page includes a Products and Services tab where you can share images of your products, descriptions, links to purchase them, and more. Furthermore, be sure to use keywords, so people can find your LinkedIn Company Page through relevant searches. Don’t disappoint them by not providing the information they want. If someone makes the effort to scroll down and find your description, they’ve already demonstrated that they’re interested in your business. Even though the "About Us" section of your LinkedIn Company Page is way down at the bottom of your home page, that doesn’t mean you shouldn’t take time to write a great description of your business.
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